EspressoDECK is an Australian-made, premium recessed espresso machine brand designed for cafés, commercial installations and high-end homes. Built in Sydney, it offers one, two and three group-head versions, with a distinctive minimalist drop-in design.
Project Summary
The website serves as both a showcase of espressoDECK’s unique product line and a lead generation platform for custom installations. The briefs are clear: highlight innovation, craftsmanship and global reach. I handle the site’s continuous evolution to support product launches, custom finishes, technical specs, and international enquiries.
My Role
In my developer/maintenance capacity I ensure the site remains up-to-date and optimised:
- Manage product pages (1-group, 2-group, 3-group machines) including specs, finishes, pricing and quoting flows.
- Maintain the video section (installation, servicing tutorials) and technical documentation library (user-manuals, 3-D files) for industry users.
- Keep site performance, security and mobile responsiveness at high standards (important for global commercial clients).
- Implement SEO, structured data (product, brand, global shipping), and ensure international quote/call-to-action flows.
- Update content regularly with client testimonials (“slick, powerful … head-turner”) to reinforce trust and design-lead appeal.
Results
Thanks to the ongoing maintenance:
- The site strengthens espressoDECK’s reputation as an innovative, design-driven manufacturer rather than a commodity machine vendor.
- The site maintains excellent performance, regardless of large product-image loads, international traffic or multimedia.
- New machine variants, custom finishes and technical spec updates are reflected promptly, supporting the brand’s premium positioning.
- Lead conversion – enquiries for custom installations, international orders and design-build projects – remain smooth and well-supported by the site.
